By 1960, many of these families had improved their financial status and traded up their first home for
a bigger home in a better community. Families sought more individualized housing. Once again, builders responded to the demand.
Only the wealthiest consumers could have a one-of-a-kind home, however.
The average family had to choose among the options it could afford. In
addition to income, race determined the choices that a family could make.
In general, African Americans had to compromise
more than whites when choosing a home. In 1960 Chicago, African Americans were basically
excluded from buying a home in the suburbs.